Using Social Media As A Force For Good


Having a platform on social media can be beneficial. Not only can you use it to help people stay informed about your life, but you can also raise awareness and get people involved to change the world. 

One passion of ours is raising awareness about poverty and eradicating hunger. Extreme poverty is surviving on less than $1.90 per day. In 2021 the poverty rate in Monroe County was reported at 13.9%, however the rate for children in Rochester NY is at an alarming 48%. 

Another is raising awareness about cancer. More than 1.9 million new cancer cases are expected to be diagnosed in the US in 2022 and continue to be the second leading cause of death. 

Because we have been affected by such causes, we believe we have a responsibility to share our personal stories. We share personal stories about how it has affected our lives, raise funds for research and support, advocate on a state level for legislative action, and travel to learn more and share more. 

Social media can be an effective tool for raising awareness about the causes we care about. It’s also helped people to take action. Here are a few ways impact influencers can raise awareness about issues you care about on social media.


1. Share Why You Care

When you have a big following, people are always curious about your interests and hobbies. Why not share with your audience what you’re passionate about? Whether that be your beliefs on how people can raise awareness or why you care about something so strongly to make a difference. This gives you a chance to inspire others and encourage them to speak out on what they’re passionate about.

2. Speak With Political Figures

Believe it or not, people in political positions are also on social media. Just like everyone else they want to stay informed. By connecting with your representatives, you can develop relationships and encourage action. Social media has become so widely used and with enough people speaking up about an issue, it’s bound to be heard.

3. Promote Action

When discussing with your audience what you believe in, ask them to take action to help you with the cause you’re passionate about. You can do this by starting a petition, fundraiser, or asking them to connect with Congress. Give your followers the chance to be part of a positive change.

4. Raise Awareness

Raising awareness is an easy way to get people thinking without asking them to get involved. Sharing articles and videos of what’s going on in the world can get people to act on their own. Even opening up about an action you took can help people be a part of the change you’re looking for.


If you’re looking for a way to change the world in a positive way, consider using your platform on social media to raise awareness for what you’re passionate about. It’s easy to become an impact influencer, if you’re willing to act on that said passion and share what you’re doing. Social media can be an effective tool to reaching others in an impactful way. There are many influencers on social media. But not all influencers are impact influencers. 

How are you using your platform today to make a positive impact in the world you’re connected to?